January 2017

Millennials are watching…

Its 2016 and one thing is clear: Video is taking the social media and marketing world by storm, with absolutely no plans of stopping. There are more than 7 billion videos watched on Facebook and YouTube every day. So who is watching most of these videos? Millennials. Animoto did a study on the relationship between millennials and video, finding how important Video marketing is when trying to reach an audience. Of Animoto’s findings, these stats stuck out the most: 80 percent of millennials consider video content when researching a purchase …

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Digital Media Placement: Online and On Target

Picture it. A world before we could pause live television, let alone fast-forward or rewind! It sounds like a millennial horror film. Interestingly enough, some of you may remember the reality of this world all too well; only in recent years have we become so accustomed to this kind of flexibility and control. computerWe live in a new era where online servers like Netflix cultivate increasingly temperamental audiences. Over time, all of these digital media outlets offering up ad-free viewing experiences has made us extremely annoyed in the face of …

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9 Steps for getting a job in the media industry

By far the #1 question we get from recent grads is, “How do I Get a Job?”. Of course there is no silver bullet, but in a recent talk to students of the School of Media Arts and Design at James Madison University, Patrick breaks it down into 9 Steps. WATCH THE VIDEO

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5 Reasons You Need an Online Video

Look around you, everyone’s online one way or another. People have got their heads down checking their email, scrolling through Facebook on their phones, opening links to webpages for three different sites at once. There’s no avoiding it, staying current means being active online but here’s the catch: it’s not enough. Tweeting updates about your company’s latest sale just doesn’t cut it anymore. Video is crucial to your online presence for five simple reasons… Internet users are busy people, they don’t have time to waste. How do you captivate your …

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